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Are you making decisions based on the last 12 months or the next 12 months? Is your technology telling you what needs to be done, or are you just trusting your gut? With an unprecedented labor shortage and a recession looming, we need technology now more than ever. Tim Saddoris, President of Grand Onyx, a firm dedicated to building world-class fabricators by helping them streamline processes and implement growth strategies using digital solutions, breaks down how you can transform your business with the right approach to technology. In this session, Tim covers:

  • A new kind of power tool: Transforming your business with technology

  • Better late than never: Why it’s sometimes better to delay tech onboarding adoption

  • Tech fatigue: What is it and how do you avoid it     

  • Review, rinse and repeat: Did I make the right tech decision, or is it time to pivot


About Tim Saddoris
Tim Saddoris is the president of Grand Onyx, a firm dedicated to building world-class surface fabricators. Grand Onyx helps companies define operational processes and create roadmaps that enable more predictable revenue, stronger margins and foster legacy businesses that stand the test of time. Previously, Tim worked as IT director for the fourth largest power tool importing/exporting company in the United States and subsequently founded Thrive MES, an international software company that improves shop floor machine performance and operations, as well as InfoStream Solutions, a digital marketing company that helps organizations with critical tasks like lead generation through campaigns that play to the strengths that make them unique.

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Join Mitch Henderson, CEO of Clear Seas Research, for firsthand data and consumer insights within the stone industry. Mitch will showcase over 15 years of overall stone market trends to demonstrate how customer centricity leads to success. In this session, learn the logic behind:

  • The reasons customers are drawn to the most preferred brands

  • Key drivers behind stone equipment purchase plans

  • Essential factors in selecting stone-related equipment and products

In addition to market trends, learn about the not-so-surprising model that leads to success in virtually every segment of the stone industry.


About Mitch Henderson
Mitch Henderson is the founder of Clear Seas Research, a full-service market research insights company. He is the co-creator of the online community, myCLEARopinion Panel, which specializes in skilled industry data sampling by providing access to a unique and powerful audience of decision makers, contractors, installers, technicians and experienced professionals. With an extensive background in research and statistics, Henderson evangelizes B2B market insights as the model that replaces traditional enterprise sales feedback. He obtained his MBA from the University of Michigan, and he trained at the Burke Institute with a focus on applications of market research. Proficient in interpreting statistical marketing research, Henderson also studied under IBM’s SPSS statistics program.

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A panel of industry experts shares their experiences implementing technology in a fabrication shop. Gain powerful insights, best practices and more on:

  • How software and technology can add value to your business

  • What you should be doing out of the gate to ensure success

  • The best bolt-on solutions that increase efficiency

This open discussion will provide real-world examples of successes and failures, arming fabricators with the best path forward in a challenging time when digital innovations are proving to be a top driver for growth. Panelists include:

Aaron Martens, QXM Solutions

Aaron Martens is a technology expert who has designed and implemented software solutions for more than 25 years. He has helped organizations improve operational and financial performance by optimizing business processes with digital tools. Aaron is regularly invited to offer his thought leadership within industries that want to modernize and leverage more technology in their businesses. As the CEO of QXM Solutions, an enterprise SaaS construction sales management solution, Aaron has more to say now than ever. He is encouraging the fabrication industry to become more empowered, more connected and more profitable using smart tools and forward-thinking strategies.


Frank Sciarrino, Quote Countertops and Granite Gold Services

Frank Sciarrino is a third-generation stone fabricator with more than 20 years’ experience in the stone industry. Frank is a managing partner of Quote Countertops, a leading consumer-facing visualization and quoting platform, and president of Granite Gold Services, a provider of countertop care products and services. He regularly advises fabricators and marketing companies across the nation to help drive more sales through digital marketing strategy and technology.





Harry Hollander, Moraware

Harry Hollander is the CEO and co-founder of Moraware, the leading estimating and scheduling software for countertop fabricators. Since 2002, Moraware has been building solutions for drawing, quoting, scheduling and job management. Harry's passion is helping build sustainable, profitable companies that provide an exceptional quality of life for their employees.









Steve Mast, Precision Countertops

Steve Mast is the director of Precision Countertops in Portland, Oregon. He has worked in the decorative surface industry for more than 25 years. He served as ISFA’s president in 2021. Steve got his start working for Avonite Solid Surfaces where he trained and worked with distributors. He joined Precision Countertops in 2004, which has since become one of the largest shops in the United States. In addition, Steve co-owns a remodeling company, a laminate edge manufacturer and the software company behind the popular SPEEDlabel solution. Passionate about the industry, he loves visiting other fabrication shops, learning and sharing ways to improve business.








Tiffanie Gardner, Top Priority, Inc.

Tiffanie Gardner is the general manager of Top Priority, Inc., a surface fabrication company located in Waipahu, Hawaii. Previously, Tiffanie served as Top Priority’s business development manager and was responsible for expanding the company’s sales activities to include more commercial, civil and government projects. She managed the technology division and played a key role in the continued integration of Moraware as a customer relationship management tool and job tracker. As general manager, Tiffanie develops processes and implements technologies that improve Top Priority's production capacity and project lead times using optimized end-to-end management tools.

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Stephen Alberts, Countertop Marketing Co..png


Are you putting marketing on the back burner in favor of the day-to-day rush? Join Stephen Alberts, owner of the Countertop Marketing Co., to learn the most critical communication strategies you should be doing right now, regardless of how packed your production schedule is. From website optimization to social media management to tracking sales leads and everything in between, Stephen will break down the best practices in marketing and communications that any fabricator can apply. Learn the benefits of implementing marketing tactics now that could offset potential challenges ahead.


About Stephen Alberts

Stephen Alberts is the owner of the Countertop Marketing Co., which specializes in helping countertop companies grow the retail side of their business outside of word-of-mouth and referrals. To learn more and book a free strategy session, visit countertopmarketingco.com or contact Stephen at steve@countertopmarketingco.com.

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In this session, ISFA Board Member Travis McDermott shares his experience onboarding an Entrepreneurial Operating System (EOS) at his fabrication shop, McDermott Top Shop. Get a high-level overview of how EOS systems foster growth and how it has transformed his business. This session will wrap up with a recap discussion about additional insights around implementing digital solutions and other key takeaways from the Annual Conference.


About Travis McDermott

Travis McDermott serves as operations manager for McDermott Top Shop in Jefferson, Wisconsin. Having worked in many roles in the company over the past 16 years, he is adept at all parts of the business, including best practices in fabrication, shop management, CAD and related software programming, sales, inventory, installation and more. Travis is passionate about leadership and contributing to a thriving company culture.

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